It's YouTube's music content and traditional music streaming together in one neat package. Fed up with flicking between watching music videos on the YouTube app and listening to audio on your music streaming service of choice? Google thinks it's cooked up just the thing for you. YouTube Music is a catch-all app that brings all the music content on YouTube together with a massive catalog of audio for streaming. The service will bring an end to Google's other subscription efforts, including YouTube Red's ad-free, paywalled video tier and Google Play Music. But if you already subscribe to Apple Music or Spotify, what might persuade you to make the switch? When asked this question at a press conference in London on Monday, the global head of music for YouTube, Lyor Cohen, simply said: "because it's all here. YouTube is the internet's biggest video site, with more than 1. Much of that "viewing" is actually music listening, as music videos consistently rank among the most popular clips on YouTube, making it one of the biggest single sources of music listening worldwide. Google is effectively counting on the draw of offering a combination of video and music in one app as a reason for people to make the switch.
Premium memberships & travel
YouTube Music was positioned as an eventual replacement for Google Play Music, but that has only started to happen in earnest just recently. Both services are now rolling out to 14 new regions. Both YouTube Music Premium and YouTube Premium are now available in these new countries and regions, bringing the total number of areas up to Student memberships are now available in Egypt but family plans have been removed from Belarus. YouTube Music has a free tier, but the free tier is not really useful as a music streaming service to rival Spotify or even Google Play Music. You need to pay for Premium in order to listen to music in the background, for starters.
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It provides a tailored interface for the service oriented towards music streaming , allowing users to browse through songs and music videos on YouTube based on genres, playlists, and recommendations. The service also offers a premium tier, which enables ad-free playback, audio-only background playback, and downloading songs for offline playback. The service will eventually supersede Google Play Music as Google's main brand for music streaming. The YouTube Music app was unveiled in October and released the following month; its release came alongside the unveiling of YouTube Red , a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google 's existing Google Play Music All Access subscription service, the app is designed for users who primarily consume music through YouTube. On May 17, , YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and use of Google artificial intelligence technology to search songs based on lyrics and descriptions. YouTube Music became available on Google Assistant smart speakers including Google Nest smart speakers on April 18, , with feature-limited ad-supported playback available for non-subscribers in only a limited number of countries.
As we take steps to prioritize the well-being of our extended workforce, expect longer than usual wait times for support. Read more about how this impacts your membership:. Google Help. Send feedback on Help Center Community. Sign up and manage your account Manage account settings Manage privacy settings Manage accessibility settings Troubleshoot account issues. YouTube policies Reporting and enforcement Privacy and safety center Copyright and rights management. However, background play and download features on this content may not be available. The music content that's available to you at home will travel with you for 6 months so you can keep enjoying your listening experience.